TV host Ryan Seacrest often shares entertainment, comedy and music videos. Schmoozers like to show off the interesting people they meet and tend to make friends quickly with their skilled conversation.
Justin Bieber has the most success at sharing videos, mostly about music, that become viral: 66 percent of his updates spread widely across the Internet. This type of person tries to catch people’s attention with every post he or she shares.
Basketball star LeBron James almost exclusively shares videos from the sports world. Some people live on sports. They share everything that is related to athletic prowess to show their passion for sports.
Singer Katy Perry likes sharing music just like Bieber. However, her intention is not to catch the spotlight herself, but to recommend something she thinks is worthy to a larger crowd. People of Perry’s type like to share and derive satisfaction from doing so.
Actress Alyssa Milano shares everything, including technology, comedy, science, sports and music videos, in addition to the more predictable genre of entertainment. People like her tend to find things in their daily lives that make them and others happy.
In most cases, the US president shares the latest news on politics. In choosing materials to share, political influencers seek to push a political agenda they support.
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